Pay your attention to our latest twitter dynamic
It is essential to do the research for the competitors, because people can understand the entire condition of the Internet development. Well, the key point is to locate the competitors. The websites which list on the top ten to twenty are the main competitors. The people who work for SEO can know the competitors from the following perspectives: the weightness of the website, how the website can be optimized, and the data flow of the website.
Firstly, it is the website weightness. Weightness determines the entire competition capability of the website. The website designer needs to check the following information:
1.The time of the domain name: the register time of the website equally means the first collection time for search engine. Sometimes, people can’t directly find out the time when the website is collected. But people can get the information from the online achieve: www.archive.org/web/web.php. In common sense, the higher domain the higher PR it is. If you get a domain name for more than ten years, you will get great advantages in the keywords competitions.
2.The Google PR value: It is true that the Google Page Rank value is not important as well as previous condition. Also, the PR value indicates the weightness of other search engine. But Google PR value can directly show the quality and quantity of the backlinks. Basically, a website’s PR is five or six, we can see is a good website. When the PR is seven or above, we can say is a high PR one getting the weightness.
4.The containing pages numbers: when a website contains more pages and collects a large number of web pages, we can see the website has an organized structure.
5.Backlinks: The backlink condition contains the total links of the domain name, the number of backlinks on the first page, and the anchor text. People can check the original resource of the backlinks.
6.The main content
Secondly, it is about the optimization of the website. When the website developers are doing research about the competitors, the website developer should consider the optimization condition of the competitors’ website, including the structure of the website and the keywords of the optimization. Even though we can’t analyze every competitor, we can notice the following points:
1.Does the front page or title have the key words?
2.Does the column have a clear structure?
3.Does the host support review URL?
4.Does the website have an organized link structure?
5.Can the internal page get back to the main page in three steps?
6.Does the main page have a qualified content?
7.Does the webpage have the H1/H2 tag? Does it contain the target key word?
Thirdly, it is about the data flow of the website.
To understand the data flow of the website is a significant approach to know the real ranking and power of the competitor website. It is hard to get the accurate number of the flow, unless the website developers can get some tools. The Google Trend and Google AdPlanner can help people to know the rough condition of the website data flow.
Google Trend gets the database from various Google assistant tools, such as Google Analytics, Google toolbar and the clinks on keywords. Sometime, the database from the Google Trend may get some mistakes, but it reflects a basic condition that is accurate than the assumptions.